New Xbox 360 SKU Launching Today


Microsoft invites everyone to join the fun with a brand-new Xbox 360

Microsoft today at E3 offered everyone who has yet to own an Xbox 360 or wants to update their existing console an irresistible new reason to jump in. Alongside the spectacular lineup of titles for its highly anticipated next Xbox entertainment system, Xbox One, Microsoft unveiled a fresh and exciting new design for Xbox 360. Shipping today to retailers across the U.S., U.K., Canada, Ireland and Australia, the new Xbox 360 will continue to roll out worldwide across all Xbox regions over the coming months, extending the life cycle and legacy of the celebrated console that has already sold 76 million units worldwide and has been the best-selling console in the U.S. for the past 28 months.

Sporting a sleek and stylish new design that resembles the Xbox One brand elements, the new Xbox 360 brings together a similar look and feel across the entire family of Xbox products. The new Xbox 360 appears stunning wherever it fits in the home and offers great performance. It is available in multiple value-packed editions for the same great prices as the existing console: $199.99 estimated retail price (ERP1) for the 4GB console, $299.99 ERP for the 250GB edition and $299.99 ERP for the 4GB Kinect Bundle.

“Xbox 360 offers unrivaled value — with more great games, an Xbox Live community with 48 million members, and a compelling lineup of apps, sports, movies, TV shows and music,” said Yusuf Mehdi, chief marketing and strategy officer, Interactive Entertainment Business, Microsoft. “We’ve taken all we have learned these past eight years and engineered a new Xbox 360 console that is elegant and accessible to anyone. There’s never been a better time to experience everything Xbox 360 has to offer.”

As a message of thanks to the millions of Xbox fans around the world for their passion and loyalty, Microsoft announced that every qualifying Xbox Live Gold member — new or existing — will receive two free Xbox 360 game downloads per month starting July 1 until Dec. 31, 2013, including popular titles such as “Halo 3” and “Assassin’s Creed II.” And to celebrate E3 in the month of June, Xbox Live Gold members will receive a free download of “Fable III.”3 In addition, for a limited time gamers can get a Day One 12-month Xbox Live Gold membership and play “Killer Instinct: Round One,” with the exclusive Shadow Jago character, on Xbox One. Players will also receive a commemorative Day One membership card.