EA 'First Play' Game Tour 2012 Australia


EA Announces First Play Game Tour 2012 in Australia

Electronic Arts, Australia is excited to announce the debut of its “First Play Game Tour,” to be held in five key shopping centres across the country. The First Play Game Tour is a unique experience that will give gamers the incredible opportunity to play EA’s most-anticipated video games before they hit the shelves in the next few months.

Each stop of the tour will be held over four days and will feature a major launch event, gaming tournaments, celebrity appearances and exclusive merchandise giveaways. Titles playable on the “First Play Game Tour” will include: EA SPORTS FIFA 13, Need for Speed Most Wanted, Medal of Honor Warfighter, Dead Space 3, Crysis 3 and more.

“EA has an incredibly strong line-up of games this year. The First Play Game Tour is a great opportunity to bring these games to our fans before their release,” says Simon Smith-Wright, Regional Marketing Director at EA. “This is the first time EA has had the chance to put on a public event of this magnitude in Australia. We’re excited to meet our players around the country and to give them the opportunity to be the first to play the best of EA.”